Video Marketing: The Future Of Content Marketing
Videos are the fastest growing content medium today.
Let’s see how video marketing is the way of future:
• 80% of web traffic is projected to come from video by 2019.
• Videos on landing pages can increase conversion rates by 80%.
• 90% purchasing decisions are influenced by product video.
Four effective reasons for video marketing:
1. Video content promotes brand recall-
Biggest strengths of video marketing is that it’s highly visual and auditory. Video marketing helps customers to remember your brand which leads to drive your sales.
2. Video marketing can boost your site’s SEO-
Video marketing can improve your site’s SEO and click-through rates by driving people to your homepage.
3. Video content performs well on all devices-
Video content is fit on all devices. This expands video’s reach and makes it more user-friendly and consumer-focused.
4. Video marketing can help strengthen your brand message-
Video marketing is an ideal tool to strengthen brand identity and enhance brand’s message.