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Social Media Marketing Basic For Small Business – Facebook

Skip To The Topics
0:25 Introductions & Housekeeping
2:30 Is Social Media Important?
4:07 Facebook – A few Key Things
5:31 On Using Social Media To Push A Message
7:10 General Tips
9:40 Build Your Following
14:02 In Person Solicitation Example
14:39 Driving Engagement – Question Posts
19:10 Drive Engagement – Visuals
24:20 Drive Engagement – Participation
27:00 Good Times To Talk Shop
29:50 Engagement – Be You And Be Useful
32:03 Things To Limit
38:20 Sample Posts
41:58 Accounts To Follow
43:00 Q&A and Discussion

View The Presentation

Check out the follow-up video on Questions we got after the webinar


Join us for an hour-long presentation on using Facebook to drive engagement and market a small business. We will discuss some simple changes you can make today to increase your audience and drive more conversation, engagement and views on your company facebook page. We will also cover 5 common facebook faux pas you should phase out.

We will discuss:

1. 5 ways to get more likes on your company page
2. Updates that help drive likes, comments and shares
3. 5 things you should stop doing on Facebook

We will also give examples of our tips in action, and talk to Mark MacPhail of Chairs Limited about their recent success driving engagement on their Facebook page. At the end of the presentation, we will take your questions on Facebook marketing for small business.

Want a reminder the day of the webinar, or a link emailed to you following the webinar? Email [email protected] with the subject line: Webinar.


Gillian Wesley:
Gillian started www.thelocaltravelerns.com with her husband two years ago as a hobby blog to share their experiences around Nova Scotia. Their travels struck a note with locals, expats and visitors, and today she is a full-time blogger. Gillian is a lover of all things social media and is a strong supporter of the buy local movement. On February 1st, 2013, she launched the MadeInNS Initiative aimed at helping small businesses increase their online profile. This webinar is part of that initiative, with a goal of helping small business learn simple tools to help increase the effectiveness of their social profiles. She also just launched a video webinar on responsible travel which can be viewed here.

You can follow Gillian online at:
Twitter: @GillianWesleyNS
Facebook: The Local Traveler
Youtube: TheLocalTravelerNS
Instagram: The Local Traveler
Pinterest: Local Traveler NS
Vine: The Local Traveler
LinkedIn: Gillian Wesley

Moderator — Jim Cyr:
Jim is an early adopter of the latest tech trends. Most notably, he was one of the first in Atlantic Canada to produce a podcast when arriving to Nova Scotia in 2005. Jim then spent his time building the profile of geocaching within the parks systems in the Maritimes. Recently, Jim has been focusing his time on YouTube where he has accumulated over 1.4 million views mostly in the tutorial and outdoor segment and contributes to Nova Scotia’s Tourism Blog and outdoor vendors such as Delorme & Keen Footwear. You can view his blog and vlog segments at http://www.avoidingchores.com/
You can follow Jim online at:
Twitter: @TheCyr
google+ : https://plus.google.com/104771736673515873597/posts
youtube: http://www.youtube.com/user/thecyr

Mark MacPhail (Chairs Limited):
Mark MacPhail is a Partner with Chairs Limited, a made to order chair manufacturing company located in the Burnside Industrial Park in Dartmouth. Mark has a technology background, having worked as a Technical Sales Representative in the Industrial Automation Industry for 16 years prior to joining Chairs Limited in 2005. Having both a sales and technical background, has given Mark a head start in applying tools from the Internet into business applications, and has resulted in a major project to overhaul Chairs Limited’s Website and Social presence.

You can find social links for Chairs Limited, along with more information on their products here: Chairs Limited

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