Video Marketing Statistics 2016 – Animated Infographics
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#1. Unbounce reports that including video on a landing page can increase conversion by 80%.
#2. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
#3. YouTube reports mobile video consumption rises 100% every year.
#4. 90% of user say that seeing a video about a product is helpful in the decision process.
#5. 75% of executives watch work-related videos on business websites at least once a week.
#6. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes.
#7. According to ComScore, the average user spends over 16 minutes watching online video ads every month.
#8. Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
#9. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
#10. According to NIELSEN Wire, 36% of online consumers trust video ads.
#11. 65% of U.S. marketers plan to increase their mobile ad budgets to account for video according to eMarketer.
#12. 92% of mobile video consumers share videos with others, according to Invodo.
#13. 87% of online marketers use video content according to Outbrain.
#14. 46% of users take some sort of action after viewing a video ad, according to Online publishers association.
#15. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
#16. 72 Hours of video are uploaded to YouTube every minute, according to YouTube.
#17. Comedy is the most popular form of online video content among all viewers at 39% followed by news (33%) and music (31%) according to Burst Media.
#18. 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO.
#19. According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.
#20. 1/3 of all online activity is spent watching video.