Social Media Marketing: What Platforms Should Your Business Use?

Social Media Marketing for Small Business 2016
How Many Social Media Accounts Do You Need?
What Social Media Platforms Matter The Most?
How Can I Use Social Media for Business?
Does Social Media Even Matter for Small Business?

Great questions. I have some answers for you. How Many Social Media Accounts Do You Need? The truth is that you shouldn’t be overwhelmed by the number of Social Media platforms there are.

Some platforms you don’t need to be in everyday. Some platforms you can schedule post and automate so you have more time to respond to people…more on that later.

Some Social Media platforms may not even make sense for you to be on at all. Use the platforms where your audience participates and play to your strengths.

What Social Media Platforms Matter The Most?
The Social Media Platforms where you can build the strongest relationship with your audience, get the most leverage and create the best experience. Not necessarily in that order.

How Can I Use Social Media for Business?
So many ways… Social Media can allow you to build a deeper relationship both with your audience and with valuable networking partners. If that doesn’t sound practical enough, cool, you have direct selling opportunities in live streaming platforms, and passive selling opportunities via content.

Social Media matters for small business because relationships and exposure and listening all matter. People matter. When say that your company doesn’t prioritize social media you are saying your company doesn’t value engaging with human beings outside of a transaction.

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