What is PPC?

The key word here is PPC, or pay-per-click. If you’re familiar with PPC, you’ll understand why that sentence is so incredibly clever. (No, really. It is.) If you’re not, watch this video featuring Patrick Holmes, Paid Marketing Manager at Instapage. He’ll define PPC for you and offer examples of how it works.

PPC or pay-per-click marketing is easier, more cost-effective and produces trackable results, but what is PPC and how does it work?

Like most things marketing-related, PPC marketing can be as simple or as complex as you need it to be. In this video Patrick Holmes, Paid Marketing Manager at Instapage, will explain what PPC is, and how marketers are using it to “earn” their product or service’s greater visibility on the net.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

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