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What is Pay-Per-Click Advertising (PPC)?

Are you asking the question, what is pay-per-click advertising? What is PPC? Our goal with this video tutorial is to show you everything you need to know in order to understand Pay Per Click Advertising. This video is part of our beginner marketing series through Surfside PPC, where we cover digital marketing topics with a high-level overview. If you continue to follow along with all of our marketing tutorials, you can master online marketing faster than ever.

Pay Per Click Advertising is most prominent through channels like Google AdWords, Bing Ads, Facebook Ads, and Pinterest Ads. There are a ton of PPC Advertising channels large and small, but these are generally the largest.

PPC Advertising is a huge topic and field of study that is constantly changing and innovating. I have been researching and practicing and it can be very difficult to keep up with everything. If you start studying now and mastering it, you can understand everything you need to drive cost-effective traffic to your website.

We start by defining Pay Per Click Advertising. Our definition is any form of online advertising where advertisers pay for each click to their website, to their app, or to call directly on the phone. When it comes to pay per click advertising, you generally are targeting keywords or audiences and driving targeted traffic to your website. You pay for your ads to show under relevant search queries when you are targeting keywords through Google AdWords or Bing Ads.

We then show you some example PPC ads through Google AdWords, Bing Ads, Facebook Ads, Google Display Ads, Google Mobile Ads, and more.

Is Pay Per Click Advertising Dead?

Absolutely not! Google continues to grow through their PPC platform among other business ventures. Pay Per Click Advertising will always be alive and well, however, the results are not the same as they used to be. You used to be able to run display ads and get much better results before everyone was running ads. You can still drive results though with the right PPC Advertising tips, strategies, and best practices.