What is SEO, or Search Engine Optimization? How does it work?

Need to drive more traffic to your website? Learn about the basics of SEO, or Search Engine Optimization, in this short video.

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SEO is the process of increasing the amount of traffic to a website, and is key to ranking your website organically on the first page of the major SERPs (Search Engine Results Page). This short, neat video gives you a gist of what SEO is and the impact it has on a regularly optimized website.